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ALL WORKCASE / 07

CALYPSO

Putting the OG lemonade back in the group chat

CREATOR MARKETINGTIKTOK · IG

Calypso didn't need reinventing. It needed rediscovering. So across the UK and Germany, we handed its iconic bottles, bold flavours and island energy to creators and let them introduce the OG lemonade to a new generation in their own way. Nostalgia met discovery, feeds got a whole lot brighter — and 25 million views followed.

42PIECES OF CONTENT
25.3MVIEWS
9.3%ORGANIC MEANINGFUL ENGAGEMENT RATE

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