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E.ON NEXT

Nobody goes to social for energy tips. But they do for Grime Gran.

SOCIAL MEDIA MANAGEMENTTIKTOK · IG
E.ON NEXT: Nobody goes to social for energy tips. But they do for Grime Gran.

How do you make energy saving entertaining? You don't start with energy saving. Ahead of the 2026 FIFA World Cup, we brought Grime Gran and the England team together to turn E.ON Next's message into social-first entertainment people actually wanted to watch. The result? Their best-performing social campaign ever.

4.2M+VIEWS
30K+ENGAGEMENTS
1K+SAVES
1M+REACH
England players and Grime Gran at the E.ON Next shoot

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