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THE COLLECTIVE

Turns out, people get pretty weird about yoghurt.

SOCIAL CONTENT PRODUCTIONTIKTOK · IG
THE COLLECTIVE: Turns out, people get pretty weird about yoghurt.

The Collective wanted more people to discover a brand its fans already loved. So we took inspiration from the weird, wonderful and very real ways people enjoy it, turning creator, employee and social-first content into an always-on stream of entertainment. Playful, irreverent and unmistakably The Collective, it gave the brand a social presence as distinctive as the yoghurt itself.

850KVIEWS
1.8MREACH
1.4KENGAGEMENTS
15.7%ENGAGEMENT RATE
The Collective creator content

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